Big money brings bigger risks. Private equity deals are flooding into accounting firms, offering millions upfront, rapid growth, and shiny tech upgrades. Tempting? Absolutely. But the IESBA just dropped a warning that should make every partner pause. From hidden conflicts of interest to blurred network lines and cultural drift, these deals could quietly erode your independence, and your firm’s credibility. If you are thinking about PE funding? Read this first. Your reputation could be on the line.

Conflicts of interest are more than just ethical grey areas—they are serious business risks that can undermine trust, compromise objectivity, and damage your practice. For Business Accountants in Practice, especially those operating in small firms, the lines can easily blur between professional obligations and personal connections. This article unpacks what conflict of interest really means in the context of your practice, how to identify and manage it effectively, and why doing so not only keeps you compliant with CIBA and IESBA standards but also strengthens your reputation as a trusted advisor.