Nicolene Steenkamp Nicolene Steenkamp

Why “Doing Everything” Is Costing your Firm Money

Many South African accounting firms believe growth means doing more for more clients. In today’s price-sensitive, automated and compliance-heavy environment, that mindset is costing firms time, margin and focus. This article explores why niche specialisation is becoming a strategic advantage — and how small practices can implement it without risking revenue.

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Leana van der Merwe Leana van der Merwe

If Clients Haggle You Positioned It Wrong

Most accountants are not underpaid, they are under positioned. You can be technically excellent, compliant and hardworking, yet still attract clients who negotiate every invoice and treat your expertise like a commodity. The difference between a stressed, busy practice and a confident, growing one is not skill. It is clarity about who you serve, what you solve and why your work protects and strengthens your client’s business. When your value is positioned properly, pricing becomes easier and growth becomes intentional rather than exhausting.

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