Cash Flow Analysis: The Skill Too Many Accountants Avoid and Every Business Needs

Most businesses do not fail because they are unprofitable. They fail because cash runs out. Profit may look good on paper, but cash is what keeps the lights on and salaries paid. Cash flow analysis is where accountants stop doing compliance only and start protecting real businesses. It shows problems before they become crises and turns guessing into planning. If you are not talking to your clients about cash flow, someone else will, and they will get paid for it. Cash is not just a number. It is the difference between surviving and shutting the doors.