Fair Value and Farming — Turning Growth Into Numbers Without Guessing

IAS 41 leaves no room to avoid fair value measurement. When active markets exist, prices provide clear evidence, and when they do not, valuation models step in to reflect expected future cash flows. This approach forces accountants to recognise growth and risk before anything is sold, which can feel unsettling but reflects economic reality. Mastering fair value under IAS 41 is not just a technical exercise, it is essential for producing financial information that decision makers can trust.