Tax Pros Embrace AI—but Still Can’t Quit Google
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AI is shaking up tax research, with over half of tax professionals now using AI tools to dig into deductions, corporate issues, and tax rates. But even with high-tech options on hand, 81% still turn to search engines, because let’s be real, some tools are still clunky, expensive, and hard to navigate.
A new survey by Blue J and CPA.com shows that 88% of firms using AI-based tax tools are seeing real advantages, speed, accuracy, and better insights. Yet many still rely on Google as a first-stop, especially when legacy platforms slow them down.
Top pain points?
Too time-consuming (42%)
Too expensive (42%)
Hard to navigate (37%).
Despite that, AI adoption is growing fast:
33% already use AI tax tools
30% are exploring it
20% plan to adopt soon.
Bottom line for accountants
If you’re still on the fence, your window to compete on speed and insight is closing. AI is no longer a nice-to-have—it’s how the top firms are gaining the edge.
💬 Are you using AI in your tax practice yet—or still stuck in the search bar? Let us know.
