Moore Knocks KPMG Off the Podium in Belgium
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Big news out of Europe: Moore has overtaken KPMG in Belgium to become the country’s fourth-largest accounting and advisory firm after acquiring DNA33, a group of five specialist consultancies. This move gives Moore more than 2,200 employees in Belgium and strengthens its advisory arm, particularly in digitalisation, sustainability, and AI solutions.
Why should South African accountants care?
In South Africa, the “Big Four” (PwC, Deloitte, EY, and KPMG) still dominate, but Moore’s leap in Belgium shows how mid-tier firms can disrupt the market with the right strategy. Moore’s success was driven by:
Private equity backing – providing capital for rapid acquisitions
Targeting the mid-market – SMEs, not just the corporate giants
Expanding into tech-driven services – from Salesforce to circular economy solutions
The Bigger Picture
In a South African context, the lesson is clear: our profession is constantly shifting. Growth isn’t only about audits and tax. Firms that pivot into advisory, digital transformation, and sustainability are positioning themselves as the real competitors to the Big Four.
As Moore’s Belgian chairman put it: “Today, mid-market companies want to accelerate digitalisation and apply AI in their business.” The same is true in South Africa, where SMEs are hungry for practical, tech-enabled advice from trusted accountants.
Bottom line
Moore’s Belgian success could be a glimpse into South Africa’s future. Mid-tier firms here have an opening to grow their influence, if they embrace innovation.
Source article: Consultancy.eu
