Annebe Kruger, Professional Accountant
Professional Accountant
Current Experience:
Professional Accountant at GRiT Accountants · Full-time Sep 2025 - Present · (2 mos)
Business and Accounting Lecturor at EduCare · Part-time Jun 2025 - Present · (5 mos)
Past Experience:
Financial Manager at Diowell Pty Ltd, Titan and Titan Accountants, CTC, Lindifon, Philos. · Full-time Mar 2025 - Sep 2025 · (7 mos)
Financial Accountant at Diowell (pty) Ltd t/a CS Consulting, Titan and Titan Accountants · Full-time Nov 2024 - Feb 2025 · (4 mos)
Article Trainee at Moore Bee Pretoria· Internship Jan 2022 - Nov 2024 · (2 yrs 11 mos)
Qualifications:
BCom Accounting
BCom Accounting Honours
Country of Residence:
South Africa
LinkedIn Profile:
Meet Annebe Kruger, a financial manager, part-time lecturer, former pro athlete, and a woman who wakes up at 4:15am to crush her goals. She didn’t grow up in a world of spreadsheets and balance sheets. She built her own. With no school background in accounting, Annebe took a risk at varsity, and turned it into a calling.
Today, she balances multi-entity finance operations, mentors future accountants, and still finds time to compete in CrossFit challenges. Her story is proof: discipline beats background, and planning is a superpower.
What time do you usually wake up on weekends?
04:15 AM
Are you an early bird or a night owl?
Early bird
How do you spend the first hour of your day?
I usually spend the first hour of my morning reading and exercising. It helps me start the day feeling focused and energized.
What sparked your interest in accounting or finance?
I’ve always had a strong interest in finance and performed well in it from a young age. I also have a few family members in the accounting and business field, which inspired me to pursue a similar path.
Can you share some key career milestones or defining moments?
One of my biggest career milestones was taking a leap of faith by studying accounting at university, even though I didn’t have it as a subject in school since I attended a technical school. It was a challenge, but I’m proud to have earned my honours degree and ranked among the top in my class. This experience taught me that your background doesn’t define your success, with determination and dedication, you can achieve anything.
What is your role within your company’s finance department?
I’m the Financial Manager
How do you contribute to the overall financial strategy of the business?
I oversee the finances of four companies, ensuring all work is accurate, complete, and delivered to the highest standard. My focus is on maintaining precision and efficiency to support the business’s overall financial strategy.
What is one of the biggest challenges you’ve faced in your role? How did you overcome it?
One of the biggest challenges I faced was stepping into a major role right after completing my articles in 2024. It was tough at first, I struggled with anxiety and self-doubt because I didn’t feel experienced enough. But with faith and perseverance, I managed to push through. I believe this experience has made me stronger and more confident in my abilities.
What tools or strategies do you use to manage the financial operations of the company effectively?
I focus on accurate planning, budgeting, and consistency to manage the company’s financial operations effectively. I also make a habit of noting any mistakes I encounter so I can learn from them and avoid repeating them in the future.
Share your strategies for staying balanced, especially during busy periods.
I make sure to stay hydrated, exercise regularly, and eat healthy meals. I’ve also learned not to hesitate to take a break when I need one, it helps me stay focused and balanced, even during busy times.
What do you enjoy outside of work?
Outside of work, I enjoy CrossFit, hiking, and photography. I also love spending time with my family and friends; it’s the best way for me to relax and recharge.
Do you mentor or support other team members in the finance department?
I’m currently a part-time business and accounting lecturer, and I really enjoy sharing my passion with others. Helping young students develop their skills and work toward their goals is something I find very rewarding.
What advice would you give to someone aspiring to work in a finance department?
My advice would be to never stop learning, stay curious and keep up-to-date with developments in the accounting field. Dedicate at least an hour a day to reading and gaining knowledge. Consistency is also essential: keep working, keep learning, and don’t be afraid to take calculated risks.
“When the timing is right the Lord will make it happen”
Share a leadership lesson or a piece of advice that’s been valuable to you in your career
One leadership lesson that has stayed with me comes from my grandfather: he always said that you can achieve anything as long as you show up and keep trying. I’ve found that persistence and commitment are truly key to success.
What’s something surprising about you that isn’t in your professional bio?
Something surprising about me is that I used to be a professional athlete. In my free time, I enjoy long-distance running, competing in CrossFit challenges, and pursuing hobbies like photography and modeling.
If you could have any superpower to help you in your job, what would it be?
If I could have a superpower for my job, it would be exceptional planning. I consider myself strong in planning and risk management, always looking at situations from different angles to find effective solutions.
What’s your go-to strategy for staying productive during long workdays?
My go-to strategy for staying productive during long workdays is to stay hydrated and eat balanced meals to maintain energy and focus throughout the day.
If you could relive one day from your career, which day would it be and why?
If I could relive one day from my career, it would be the day I passed my SAIPA board exam. It felt like a major milestone in my life, especially after seven long years of hard work to reach that point.
Annebe’s journey reminds us what true leadership looks like: showing up, staying consistent, and lifting others as you climb.
Whether you’re fresh out of articles or deep in the grind of managing multiple entities, let this be your sign: you’re stronger than your stress, and your story matters.
Join CIBA and we’ll show you how to turn your hard-won experience into income, recognition, and impact.
Profile sponsored by the Chartered Institute for Business Accountants
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