Cash and Connections: Two Gaps Closing Your Clients’ Doors

Half of South Africa's small businesses are in distress, and most have less than a year of cash left. Yet only one in nine has spoken to an accountant in the past six months. The numbers point to two quiet killers, cash and connection, and to the one person best placed to fix both. This is the conversation your clients need you to start, and the advisory work you can charge for.