Accounting firms aren’t falling for phishing because someone clicked carelessly, they’re being targeted because the job runs on constant pressure. Tight deadlines, broken portals, impatient clients, cash-flow stress, and month-end that never ends create the perfect opening for cybercriminals. Attackers don’t need advanced hacking tools, they simply wait for you to be tired, rushed, or juggling ten things at once. One “urgent instruction,” one “payment release,” one “SARS confirmation,” and the trap is set. Phishing succeeds not through incompetence, but through timing and criminals are exploiting the realities of accounting work with precision.

Marketing an accounting practice is about being seen and building trust. Clients need to know who you are and what you offer. A strong online presence, good networking, and clear communication help your business grow. Simple steps like updating your website, sharing useful tips, and asking for referrals can make a big difference. Consistency is key. Small efforts over time will bring steady results.