New AI-Powered Image Search for Trade Marks

1 Sept

This article will count 0.25 units (15 minutes) of unverifiable CPD. Remember to log these units under your membership profile.

Starting Monday, 1 September 2025, the CIPC is introducing a brand-new AI Image Search tool for trade marks. This feature will allow users to search for trade marks using images, not just keywords, making it easier to check for duplicates or similar logos.

How You Can Use This Function

If you're registering or managing trade marks, this tool can help you:
✅ Avoid conflicts with existing logos
✅ Improve accuracy when checking for existing marks
✅ Save time with smarter search results

💡 Practical tip: Upload your logo or visual element to instantly check if similar images are already registered. No need to guess keywords anymore!